Iran seeks to advance int’l cultural interaction through creative industries

The head of Iran’s Organization for International Cooperation in Science and Technology has tipped marketing of creative industries as the most important element for expanding international cultural interactions.

Explaining the organization’s programs on the development of creative industries and exports, Amir Hossein Mirabadi said, “Since we generally communicate with countries, we have many cultural elements in common, we try to increase our communication with them in various fields through creative industries.”

He added creative industries and cultures are the constant elements in negotiations with other parties, saying for Iran it is as important as developing agriculture as well as other industries and technologies.

He also said many Iranian knowledge-based companies have put their products and achievements on permanent display in the Iran House of Innovation and Technology (iHiT), whose branches are based in several countries.